Cha-am is an extremely popular destination for Thai day-trippers and weekenders probably due to it’s long strip of beach and it’s relatively inexpensive seafood. Cha-am can become very crowded on holiday weekends. The area is also home to a sizable amount of expats, mainly Scandinavians. aside from the beach, there is still plenty to see in this unique town. A fishing village north of Ruamchi Road features Thai shops, fishmongers, and restaurants. You could spend half a day touring the area and immersing yourself in one of the town’s most important industries, fishing.
Because of the mix of tourists here, most things are written in both Thai and English.